To protect marine life. Products created are good for marine conservation.
We do it differently
Every day, approximately 8 million pieces of plastic enter the ocean, putting marine ecosystems at risk. While fast fashion constantly changes, we choose a slower, mindful path. Our comfortable pieces use breathable fabrics and eco-friendly packaging to create fashion that feels good and cares for the planet.
Our Vision
We believe that fashion and the ocean belong together. Our vision is to bring the beauty of the sea into everyday style—creating sustainable, high-quality cover-ups, towel bags, blankets, and resort wear that inspire confidence, adventure, and care for our planet. Every piece is designed with passion, blending comfort, elegance, and a commitment to ocean conservation. Dive into fashion that moves with the tides! 🌊✨
Our mission
We’re here to make waves — in both fashion and ocean preservation. Our mission is to create stylish, eco-friendly beachwear that lets you express yourself while caring for the planet. We walk our talk: from using primarily paper packaging to choosing sustainable materials and ethical manufacturing practices, every step we take is aimed at reducing plastic waste. We also partner with marine conservation groups to support cleaner, healthier oceans. Fashion with a purpose — because every wave deserves to be free. 🌊🌿
Our responsibility
We are committed to protecting the oceans and ensuring that every step of our journey contributes to a healthier planet. From responsibly sourced fabrics to minimizing our environmental footprint, we take every measure to create fashion that respects nature. Our promise extends beyond style—it’s about fostering awareness, promoting sustainability, and taking action to preserve marine life. The ocean gives us beauty and adventure, and it’s our duty to give back! 🌊
Free Shipping
You will love at great low prices
Secure checkout
Pay with Multiple Credit Cards
Charity that matters
Of profits go to marine conservation
Premium Support
Outstanding premium support
Help us @Smillar. Enter your email to learn more about our mission, get an attractive discount on your first order!