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Return to shopAbout Us
We do it differently
Smillar where we believe the most beautiful moments are the unplanned ones – salty hair, warm sand between your toes, laughter carried by the wind. Born from a love of slow coastal days and sun-drenched memories, Smillar is more than a beachwear brand – it’s a feeling, a lifestyle, and a gentle rebellion against the fast-paced world.
We draw inspiration from the romance of vintage summers and the effortless spirit of bohemian living. Our collections are designed to flow with your every movement – soft fabrics, nostalgic prints, and textures that speak of sea breezes and sunsets. Whether it’s a towel that doubles as a wrap or a cover-up that carries you from beach to street, each piece is crafted to evoke freedom, femininity, and timeless ease.
Whether you’re drifting toward golden horizons or finding magic in quiet mornings by the sea, our pieces are made to travel with you.
Our Vision
We believe beach essentials are more than just items to wear or use – they’re expressions of personality and style. Our uniquely designed towels and mats transform every beach outing into a statement of individuality and aesthetic taste. Each piece reflects a blend of creativity and craftsmanship that speaks to those who appreciate both beauty and function.
Our boho-inspired cover-ups are thoughtfully made to offer effortless comfort without compromising elegance or versatility. They move with you seamlessly, empowering you to feel free, confident, and refined whether you’re by the water or strolling along the shore.
Smillar’s vision is to inspire a new way to experience the beach – where style meets soul, and every detail is designed to elevate your connection to the sea and yourself. 
Our mission
Our mission is to create beach essentials that stand out – with unique, fresh designs you won’t find anywhere else. We believe that originality and creativity go hand in hand with uncompromising quality, which is why we carefully select premium fabrics that feel as good as they look.
Every towel, mat, and boho cover-up is crafted to deliver exceptional comfort, durability, and style, so you can enjoy your time by the sea with confidence and ease. We’re committed to thoughtful craftsmanship and innovative design, ensuring each piece is not just beautiful, but made to last.
Smillar is about redefining beachwear – combining bold ideas with superior materials to bring you products that truly elevate your coastal lifestyle. 
Our responsibility
We take our responsibility seriously – both to the environment and to you, our valued customer.
We are committed to minimizing our environmental impact by choosing sustainable materials, reducing waste, and partnering with ethical manufacturers who share our vision for a healthier planet. Every step of our process is designed to honor nature and preserve the beauty of the beaches we all love.
Equally important is our dedication to exceptional customer care. From the moment you discover Smillar to long after your purchase, we strive to provide thoughtful, personalized service. Your satisfaction, comfort, and trust inspire us to continually improve and deliver products that exceed your expectations.
Together, we can enjoy the sun and sea with respect, care, and style.
Our Team
Smillar is brought to life by a close-knit group of creatives and makers who share one simple passion: bringing the magic of the beach to your everyday moments. From visionary designers to hands-on artisans, each person plays a vital role in crafting products that feel authentic and full of soul.
We’re a team that values originality over trends, quality over quantity, and connection over convenience. Every idea is nurtured with care, every stitch is purposeful, and every choice reflects our respect for both craftsmanship and nature.
More than coworkers, we’re a community driven by the same love for thoughtful design and meaningful experiences — all dedicated to helping you embrace your unique style by the sea.
Help us @Smillar.
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