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Our Story
Built on Belief, Backed by Basics
Every great wardrobe is built on a simple idea: comfort and quality that never go out of style. Our journey didn’t start in a big corporate office, but from a simple frustration shared by our founder, Shevy Stone. Based right here in Ozone Park, New York, Shevy-operating under UNTAPPED ATHLETIX LLC-got tired of fast fashion that fell apart quickly and trends that faded overnight. He saw a major gap in the market: truly reliable, comfortable basics were often either overpriced or hard to find. Shevy realized that the true heroes of any closet are the everyday essentials: the perfect T-shirt, the go-to hoodie, the comfortable shorts.Designed for You: Our Customer
We design for the modern consumer-specifically, young adults who are passionate about style but demand sustainability and quality. You value a curated look but refuse to compromise on durability. You’re building a conscious wardrobe, and Smillar is here to provide the effortless, reliable foundation that keeps up with your active life and your values.The Founder’s Vision & Our Model
Shevy decided to build a brand focused entirely on the foundation. Why basics? Because they are the most versatile pieces you can own, serving you reliably year-round. This conviction led us to the Print-on-Demand (POD) model. We don’t hold wasteful inventory. Every Smillar piece is made-to-order, ensuring a smaller environmental footprint and a product that is always fresh and intentionally crafted just for you.Our Foundation and Team Commitment
Smillar is driven by a simple core belief: Integrity in Material and Design.- Location: We proudly run our production and warehousing operations from our New York home base at 13211 85th St.
- Foundation: We focus on premium fabrics (cotton and cotton-blends) and timeless, unisex designs to create versatile essentials you can truly rely on.
- Scale: We are a small, dynamic team dedicated to quality control and customer service, not chasing trends or pushing mass production. Our focus is on strategic growth, aiming to become the trusted basics brand for customers across the nation by delivering on our promise of comfort and reliability every time.
UNTAPPED ATHLETIX LLC Address: 13211 85th St, Ozone Park, NY 11417, United States
